SRKWORLD.com Shuts Down?
Shah Rukh is going through a low and has taken the closing
down of his dream project SRKworld.com very personally. A
face-saving line that's being made is that SRKworld is not on
the verge of closure but that the shares are being purchased
by B4U. So SRKworld will now be run by B4U, which also means
that the 35-member staff employed by Shah Rukh has been
rendered jobless. But then Shah Rukh Khan had no other option
but to take this decision since the losses that were being
incurred every month were phenomenal. And those close business
ties with the incarcerated Bharat Shah haven't helped Khan's
image in the corporate world.
But what is said to have hurt Shah Rukh the most is that his web-site did not become a revenue-generating site the way he had wanted it to. The merchandising was an utter flop.
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